Fuel specializes in advocacy, political, corporate, consumer, and business-to-business advertising. Our focus is on strategy, concept, copy/message development, and copy writing.  The advertising we do is often designed to help shape public opinion or accomplish informational or image objectives as part of a comprehensive public affairs campaign. 

For visual execution, we work with many of Hawaii’s best independent art directors, design firms, and production companies.  This gives us a huge advantage because we’re able to work with the person best suited to a particular job, whether it’s design graphics or the visual execution of a concept. 


Media planning and buying in Hawaii are also a part of our services. Here are just a few of the clients we’ve worked with over the years for whom we’ve produced advertising for print or broadcast.

  • Support Rail Transit (television)
  • AARP Hawaii Chapter (television)
  • YMCA (television)
  • HSTA (television)
  • HSTA (theater advertising)
  • The Shidler Group—Pacific Office Properties (newspaper)
  • National Popular Vote (newspaper)
  • Alliance of Automobile Dealers (newspaper)
  • Net Enterprise (newspaper)

Ad for Golden Dragon Restaurant at Hilton Hawaiian Village.

Hawaii International Film Festival testimonial ad for RevaComm, a Web development company.

Theater ad produced for the Hawaii State Teachers Association

Campaign for Pacific Office Properties that talks about their team approach to commercial leasing and management.

Fuel also produces dozens of political ads during an election year. This one was produced in 2008 for client HSTA supporting Maui Senator Roz Baker’s bid for reelection.

Ad for IT networking company NetEnterprise promoted products and live audio streaming of Warrior football with KKEA 1420 AM